BUDAPEST — TET Lingerie has launched as a new player in the intimate apparel game, touting itself as a brand designed to “make every woman look and feel amazing” by offering luxury-quality lingerie at affordable prices.
The company’s inaugural collection, Inspired by Love, recently launched in Europe and was reportedly “welcomed” in France, England, Italy, The Netherlands and Czech Republic, amongst others.
According to CEO and co-founder of TET Lingerie, Tadas Baliutavicius, premium fabrics and flattering silhouettes are the cornerstones of the brand’s approach to design. “We choose only very high-end materials and uses the finest Turkish lace for all production,” he explained. “TET embodies luxury
and opulence, which is especially important in one’s love life. You have to be able to say ‘we care what we wear.'”
Following the initial launch, TET announced plans to roll out another collection designed specifically for men, and a “super-sexy Ultimate Loving” line, slated to be released in the coming months.
Baliutavicius shared that he hopes to continue growing the business and to “start business partnerships with companies from around the globe.”
“To sum everything up,” he concluded, “we care about what we do and we value our customers — when we see happy women wearing our products, we are also super happy.”